Creative technology studio · since 2013
An installation that responds to gestures. An image created with the audience. A system that meets a practical need. We bring creative direction and development together to build activations, AI and extended reality experiences, and custom software.
2 photosAt the Bienal do Livro, AI transformed visitors’ portraits directly on the device through style transfer, without sending images or personal data to the cloud. The activation processed more than 7,000 sessions and was later adapted for Shell Eco-marathon Brasil 2025.
6 photos · videoA web application generated live images of possible energy futures. Developed for Galp with RedDoor, the experience used generative AI at Web Summit 2023.
4 photos · videoAt the CBLOL final, the Heineken 0.0 activation combined an augmented reality face filter, 3D models of the brand’s glass and Stories content for the live broadcast.
5 photos · videoBy pointing their cameras at the packaging, visitors could see 3D layers over the product through an Instagram filter. The work with Hardcuore combined scanning, photogrammetry and modeling across two launch phases.
9 photos · videoBy turning and touching the bottles, participants controlled sound, light and projection in real time. Sensors transformed their movements into an audiovisual experience; each session generated a GIF sent via WhatsApp.
7 photos · videoVisitors chose a visual atmosphere and entered a tunnel with graphics generated in real time. The experience was captured in a 4K video that participants could share.
7 photosFive journeys through Rio in 360º video — feijoada in Santa Marta, samba at Pedra do Sal, baile charme in Madureira — experienced in VR at Casa Ipanema.
4 photos · videoAn augmented reality game inspired by 1980s arcades — visitors used their bodies and phones to play against invaders projected into the space.
6 photosWe developed the festival’s app for iOS and Android. Using their phones, visitors discovered eight augmented reality works by eight invited artists in locations across Aveiro.
2 photos · videoA QR code on a banner opened an Instagram filter showing Stone’s business segments in augmented reality layers. The activation was developed with Templo for Fórum E-Commerce Brasil.
3 photosA virtual reality and 360º video experience presented the daily lives of Brazilian women consumers for qualitative research. The project received an award at PepsiCo Latin America’s Brands&Consumers.
Brands we have worked with
Intel · Ambev · Heineken · Pepsico · Stone · GNT · Itaú · Shell · Firjan/SESI
stages
SXSW · Rio Innovation Week · Rio2C · ArtRio · Wired Festival
Installations for exhibition stands and events that invite visitors to take part: creating an image, playing a game or interacting with sound, light and projection.
Experiences using AI, augmented reality and image capture for campaigns and product launches.
Tools and integrations that automate tasks. When a project calls for local processing, we develop AI applications that run directly on the device.
360º videos, virtual reality environments and 3D objects that audiences can explore on phones or VR headsets.
Apps, platforms and internal tools developed around each client’s processes and needs.
For projects involving memory, collections and heritage, discover MEMOrIA XR ↗, our studio specializing in memory and culture.
We start with what you want to achieve, your audience and the conditions in which the work will be used. We define the concept, build a prototype and develop the experience. WeSense leads the creative and technical direction, bringing together production companies, artists and specialists to suit each project.
Clelio de Paula founds WeSense, bringing artistic creation and technology development together.
Activations and systems for brands including Intel, Ambev, Heineken, Pepsico, Stone, GNT and Itaú. Our work also includes Gil Futurível and Xingu Ensemble, which was shown at Tate Modern.
Clelio de Paula served as innovation manager of the Laboratório de Atividades do Amanhã at Museu do Amanhã, working on exhibitions, prototypes and experimentation. Íris++ and Cosmos VR were experiments that were never presented to the public.
Shell’s Photo Booth AI processes more than 7,000 sessions at the Bienal do Livro, with AI running directly on the device.
Founded and directed by Clelio de Paula ↗, a visual artist and creative technologist, WeSense develops projects for brands, agencies and institutions. Creative work and programming are carried out alongside each project’s production teams and specialists.
Let’s talk about your next project.